Global health & wellness market to hit $1 trillion by 2017
Each day we’re finding more evidence of our growing interest in our own health, through wearable technology, fitness apps and the growing Quantified Self movement. As you’d imagine, and now we can...
View ArticleData-powered people & Google glass, the backlash?
Yesterday I interviewed someone for a job. I appeared to be listening, but I was reading his CV, then his LinkedIn page, then I got bored and went to his Facebook page and eventually I completely tuned...
View ArticleCase Study: How mobile data improves OOH ad effectiveness by 200%
BackgroundPosterscope, the out-of-home communications agency, calls as some of its clients Lenovo, Nationwide, RBS, Studio Canal, Very.co.uk and British Gas.Since November 2013 it entered into a...
View ArticleDigital art project hopes to find “the Banksy of the internet”
Celebrating how the worlds of art and technology are colliding, digital art project The Space has kicked off a three-year run with a 24-hour art hackathon at London’s Tate Modern gallery,...
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Sony – wearable technology can save us from those isolation moments
At the moment, the phrase ‘wearable technology’ encompasses too much. From headphones to smartwatches, the sector is swelling but it’s still too early for us to be able to break it down into more...
View ArticleMobile communication can be life-changing, but so can poor data security
The enormous communication breakthroughs of mobile and social media are being undermined by poor data security, while brands are failing to bring anything useful to the party, according to Guardian...
View ArticleCase study: how geo-targeted ads led to 10% sales increase for Pantene
BackgroundThe Weather Company has a 30-year strong brand, starting in America it has been expanding its global reach. Its mobile app has been key to this growth, mobility and weather being...
View ArticleSpotify changes ad approach around ‘moments’ integrating Echo Nest data...
Three months after Spotify bought music data company Echo Nest, the music streaming platform has announced a new approach to ads, which is being tested on a small group of brand partners. Speaking at...
View ArticleGovernment-backed venture launches open IoT network - HyperCat
In the UK plans have been put in place to ensure a robust and scalable industry around the Internet of Things, with the launch of an open network enabling machine-to-machine communication without human...
View ArticleThe cyber age of 'moodvertising'
Academics at the University of Lincoln in the United Kingdom have unveiled a fascinating project. They’ve created what’s being called a “social media garden”. The mood-modulated garden project, a...
View ArticleNissan uses DVLA data to reach owners in their homes
Numerous channels and devices has meant that maintaining a consistent voice, and an 'always-on mentality, when talking to consumers is proving more difficult for brands.As Mark Taylor has outlined on...
View ArticleGoogle acquires Songza, highlighting the importance of human-curated services
This week Google confirmed that it has acquired digital streaming service Songza, paying more than $39 million for the company that launched in 2007.Songza’s app curates playlists based on your mood,...
View ArticleWhat's your weather strategy?
Today is the hottest day of the year. The news is full of health warnings and advice to stay indoors. But I know what I will be doing after work; opening a bottle of wine and lighting up the BBQ. And...
View ArticleAre you up to speed on the trajectory of the digital ad space up until 2020?...
Flicking, or more commonly swiping, your way through the marketing trade media on your tablet or mobile, it seems like every day there’s something new to learn about the online ad space.It could be a...
View ArticleCo-op rolls out digital trolleys collecting customer feedback
Part of the Co-operative Group, UK supermarket the Co-op is launching customised, digital trolleys in selected stores so customers can give their feedback while shopping.The trolleys are fixed with...
View ArticleThe programmatic world of the future through the eyes of the consumer
Marketers spend a great deal of time thinking over innovations in programmatic advertising, but what about our end goal – the consumer? How will it change their world in the future?Here’s an insight...
View ArticleEmpower your consumers with being useful with their data
I’m pretty excited and a little petrified. In two weeks, I will be embarking on the Coast to Coast walk – a total of 309km walking west to east across England in 15 days. With my 69 year old mother. A...
View ArticleRising to the omni-channel retail challenge
It’s no secret that the past few years have been difficult for the UK retail sector. Lower prices online together with the economic downturn have claimed many high street victims. However, the most...
View ArticleDunnhumby on how latest investment helps to predict the future for retailers
While crystal-ball gazing shouldn’t be encouraged, it is something that smart data companies are becoming more adept at. Adding more validity to this practice, thanks to its latest investment in...
View ArticleConsumer data is worthless to consumers, but not to us
As consumers have grown more aware of how their data is used, the industry has matched this growth with articles highlighting how much consumer data is worth per person. It’s a completely viable...
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